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Built for residential REALTORS

Half of buyers go with the first agent
who calls back. Be that agent.

You’re at a showing, on another call, or with family. The Zillow lead dials in, gets voicemail, and clicks the next agent in their browser. Relay answers every call 24/7, books the showing live on your calendar, and emails you a buyer summary you can act on before you’re back to the truck. From $19.99/mo.

Get a Demo on Your Phone Call the Agent Demo Line

A live agent demo line answers as a fictional Hill Country brokerage. Call from your phone and try to book a Saturday showing.

A Texas Hill Country home with a real estate yard sign, an agent walking to the door, and a phone glowing in the foreground

The agent call math is brutal.

Speed-to-lead beats almost everything in this business.

Speed-to-lead matters

National Association of REALTORS data: roughly half of buyers go with the first agent who calls back. Relay’s “callback” happens during the original call.

Showings booked live

Buyer wants Saturday at 2? Relay checks your Google Calendar and books it before they hang up. The dashboard mirrors any later cancel/reschedule back to Calendar.

English ↔ Spanish mid-call

Texas market reality. Buyer switches to Spanish mid-sentence? Relay mirrors them automatically, no menu, every plan.

Buyer summary in your inbox

Caller name, phone, the property they asked about, their timeline, whether they have an agent already. Skim it before you call back to confirm.

CRM sync via Zapier

New Relay call → new lead in HubSpot, Follow Up Boss, KW Command, or your spreadsheet. 10 approved Zap templates plus webhooks and a REST API for anything else.

Per-line config (multi-listing-line agents)

If you run a dedicated line per listing or per neighborhood, each can have its own greeting, FAQ, and notification recipient. Unique to Relay.

Sample call

Zillow lead, Saturday-only buyer window, no agent yet.

A call most agents lose because they’re at a showing. Here’s how Relay handles it.

Live call, Thursday 3:42pm
Hill Country Homes Realty
Connected
Ava (Relay)
Thanks for calling Hill Country Homes Realty, this is Ava. How can I help?
Caller
Hi, I saw your listing on Zillow, the one on Cedar Spring in Pflugerville. Is it still available?
Ava (Relay)
8205 Cedar Spring? Yes, it’s still active, four-bed three-bath, list price $529K, just hit the market Thursday. Are you working with a buyer’s agent already, or would you like one of ours to walk you through it?
Caller
Not working with anyone yet. Can we see it Saturday afternoon? My wife and I are relocating from Houston, this weekend is the only window we have.
Ava (Relay)
Saturday works. Maria has 1pm and 2:30pm open, which one fits you better?
Caller
2:30 is perfect.
Ava (Relay)
Booked, Saturday at 2:30pm with Maria at 8205 Cedar Spring Drive. Can I grab your name and the best number to confirm?
Caller
David Ortiz, 713-555-0142.
Showing booked on Maria’s calendar. Buyer’s summary in inbox. CRM lead created via Zapier.

Want to test it yourself? Call our agent demo line and try the same scenario. Switch to Spanish mid-call if you want to push it.

Which plan fits your practice.

Three tiers, no surprise fees. Overage is opt-in and off by default.

Most popular for solo agents

Solo agent

$19.99/mo

Solo plan: 1 phone number, 90 included minutes (~40 short calls).

  • 24/7 answer, calendar booking, urgency triage
  • 29 languages with mid-call switching
  • Zapier into HubSpot, FUB, KW Command (5 active Zaps)
Try a Free Demo

Small team or per-listing lines

$64.99/mo

Team plan: 3 phone numbers, 300 included minutes.

  • Per-line config (separate line per listing or neighborhood)
  • 1-year call history
  • Custom webhooks + 20 active Zaps
Try a Free Demo

Brokerage

$199.99/mo

Business plan: 10 phone numbers, 900 included minutes.

  • 50 FAQ entries, 50 active Zaps
  • 3-year history, 10 recipient emails
  • Native HubSpot (coming soon)
Try a Free Demo

Overage is opt-in at $0.15/min. Off by default: calls beyond your included minutes are politely declined unless you flip it on.

Common questions

Can Relay book a showing on my calendar live during the call?

Yes. Relay connects to your Google Calendar (dedicated “Relay Bookings” calendar so it never touches your other events), checks live availability during the call, and creates the showing event before the caller hangs up. The buyer can opt in to a confirmation email with the property address and time.

What about Spanish-speaking buyers?

Relay mirrors the caller mid-sentence in any of 29 languages with no menu, on every plan. Useful for Texas markets where Spanish-speaking buyers are a meaningful share of inbound.

Will Relay pre-qualify the buyer for me?

Relay captures the buyer’s situation in the email summary: are they working with another agent already, what’s their timeline, are they financed or cash, what neighborhood. It doesn’t “qualify” in the credit-pull sense, but it gives you what you need to decide where this lead sits before you call back.

What happens if a buyer calls during a showing I’m conducting?

Relay picks up on the first ring, takes the inquiry, and either books a follow-up showing on your calendar or captures the lead with enough detail for you to call back the moment you’re free. The buyer never gets voicemail and never has to dial the next agent in their browser.

How does this fit with my CRM (HubSpot, Follow Up Boss, KW Command)?

Relay sends call data via Zapier (10 approved templates including HubSpot, Pipedrive, Google Sheets, Slack), HMAC-signed webhooks, or a REST API. Follow Up Boss and KW Command both have Zapier triggers, so a new Relay call can land as a new lead automatically. Native HubSpot integration is in marketplace review.

Do I need to port my number?

No, and you don’t need to. Relay provisions a new phone number for you (any area code) and you forward your existing business line to it. Customers keep dialing the same number they always have; Relay answers behind the forward. Most agents start that way and stay that way. (Number porting itself is on the roadmap.)

Be the agent who calls back first.

Sign up free, Relay phones you back in seconds for a live ten-minute demo configured as a real estate agent. No card.

Try a Free Relay Demo Call the Agent Demo Line